Adamo-Faiden ● José Maserazzo

Exhibition 07
Triombo by Adamo-Faiden ● NoDoMo by José Maserazzo

08/11/2013 - 10/01/2014

Ikea go Home

Curatorial text by Martín Huberman

Faithful to the experimental character of the gallery, we propose a new disciplinary crossover, inviting a duo of architects to play for first time in the universe of products and a lighting designer to build their first ideas of space.
Adamo-Faiden, present the first prototype of Triombo, a modular room divider on a commercial scale, produced by La Feliz, resulting from a model of management and promotion of interdisciplinary connections and the growth of the limits of local industry.
José Maserazzo, designer and producer of the Huup luminaires, exhibits the first spatial sketches of his Casa-Carpa research in an installation called NoDoMo.

Triombo by Adamo-Faiden

This project is less a leap between disciplines than the rendering of certain ideas on the limits that enclose spaces and steer them inwards.
The minimal number of operations necessary is performed to make a standard polymer plate transportable. Surface treatment and a series of perforations are enough to make a system of filters available for any use portable, self-carrying, and repeatable as unit. This is an attempt to construct a limit whose initial neutrality is compromised insofar as its narrow wall incorporates the stimuli present in each one of the spaces it seeks to activate.

NoDoMo por José Maserazzo

NoDoMo is a technical spatial trial of the Casa-Carpa [House-Tent] research project which revolves around the possibility of creating a habitational system based on an easy-to-assemble technical detail.

Communication

Flyers by Ariel di Lisio

Trailer

Exhibition 07 opening event

B Side

Montajes [Production and installation of the exhibition] is a series of videos on the processes of constructing the space; it tracks the efforts made in the production of the pieces that have intervened in the Monoambiente gallery space.

The video shows the development of the first commercial object by the Adamo-Faiden studio. The piece, called Triombo, is a laminated modular application that can be configured in order to delimit different settings. José Maserazzo’s work has developed in a similar direction insofar as it emulates the first spatial sketches of his Casa Carpa, a light-weight system of territorial occupations that evolved into NoDoMo, an engagement with space that occupies the gallery’s air space.

Direction and production: Nina Carrara & Martin Huberman

Special thanks to Paolini and La Feliz Studio

Monoambiente in Barzón Magazine

Monoambiente is the first and only architecture and design gallery in the city of Buenos Aires whose objective is to promote the production of design disciplines by creating a space for reflection, discussion and exhibition, with the aim of re-establishing them as a cultural feature of the city.

In this desire to make the work produced by contemporary architects and designers accessible to the general public, this link arose with the magazine Barzón, which collaborates with the reproduction of pieces specially produced to celebrate each one of the exhibitions throughout 2013.

For Sebastián Rodríguez Besa, his work is clearly based on process. The observation, the stimuli, the materials, the shapes and textures he receives on a daily basis are fundamental to give shape to what could be called a result among the many other possible results. For this reason, having the freedom to work is vital for the development of his imaginary, without fear of making mistakes in each rehearsal.
In this issue, Rodríguez presents a selection of his works, which, according to him, are the most interesting results of some of his series.
Sophisticated and primitive. Classic and avant-garde. Designer and artist.

Serie by Sebastián Rodriguez

Do not think what you can do for Monoambiente, but what Monoambiente can do for you.

by Martin Huberman*

From the part to the space and from the space to the object, could be a simple summary of what was presented in Monoambiente’s Exhibition #07, which brings together unique pieces by the Adamo-Faiden studio and José Maserazzo. In both cases what is produced and exhibited is a clear dissection of the entrails of each of the participating studios, José Maserazzo’s NoDoMo, respectfully obeys the precept of Charles Ray Eames, who announced that “details are not details, they are design”. Thus, a prismatic node of black anodised aluminium is transformed into an exponential construction element through which a dome of aluminium and stainless steel rods is structured. The truncated semi-sphere that hangs from the ceiling of the gallery is the first spatial technical test of an unpublished investigation called Casa-Carpa, centred on the formal possibilities of a system of territorial occupation based on rapidly assembled detail. NoDoMo functions as a constructive prototype, which is undergoing structural defor- mation tests, where the resistance of the knots to the stresses resulting from the truncated dome is being put to the test.

This raises the question of the role of a gallery in relation to the pieces that make it up. Is Monoambiente a mere exhibition and promotion space, as it was originally conceived? Or is it rather structured as a project laboratory in which ideas of space, material and creative management are tested? Should exhibitions be an end in themselves, or are they a vehicle for the development of disciplinary culture?

Triombo, the dividing screen designed by Adamo-Faiden was born from the studio’s desire to build an object-system that functions as a complement to architecture. The translucence, minimal gestures and programmatic density in the act of dividing the void into spaces, characteristic of his architectural work, are translated into the polypropylene plate which, through modulation, marking and folding, is transformed into a self-supporting piece of unlimited configurations. The Triombo was not conceived as an installation, but as a commercial product, packable in triangular sections and stackable for display and transport. In short, the module was designed to be acquired by the general public, and thanks to the productive contribution of La Feliz in the gestation process, it is possible to think that in 2014 the studio will have its first product on the street.

Monoambiente should then be a springboard for the disciplinary leap to take place? Or a management space for the strengthening of the timid union between disciplines? After two years of life, it is still not clear what role the gallery should occupy in relation to the disciplines it hosts, it should be a space for… research, exhibition, promotion, management, union, development, promotion? What is clear to me is that if it has to occupy all these spaces, it is because there are still a lot of absences in these disciplines.

*Martin Huberman is an architect (FADU, UBA), he directs NormalTM, an architecture and design studio whose research is based on programmatic, material and spatial experimentation. In 2012 he founded Monoambiente, the first and only Architecture and Design gallery in Buenos Aires.