Muestra 04
Pastelito by Colectivo Off the Record ● Veta HWS by Gregorio Cramer

07/12/2012 - 07/02/2013

Amateur

The aim of the gallery’s final show was to exhibit the work of young creators active in various spheres of design. To that end, we organized a competition for a major intervention in the gallery.

The jury, whose members were all the designers that had exhibited work at the gallery over the course of the year, selected a project entitled Pastelito by the Off the Record Collective, a group of architecture students that had never before shown work outside the academic realm. Pastelito, one of the group’s research projects, draws inspiration from age-old origami technique as it occupies the gallery’s entire surface area.

We found in Gregorio Cramer the very definition of the design enthusiast. Sheer amateurism combined with an obsession with creating the perfect surfboard to cut through the waves. Veta HWS, Cramer’s recent enterprise, exposes the working of the wood shaper[J1] , a machine that requires high levels of craftsmanship.

Monoambiente is, among other things, a venue for entrepreneurs like Gregorio who turn their garages into workshops brimming with life. In his case, he shows the first three boards designed by Veta HWS.

Pastelito (Muffin) by Colectivo Off the Record

At the construction site, the crease functions as the main work material.
Through it, the paper stiffens, becomes self-supporting and deforms to bond with another folded piece of paper. This link generates the module and from there is born a set that works as a continuous mesh adapting to the particularities present in the gallery. The repetition of the elements of the system results in an extensive mesh of 8,000 sheets of paper in commercial format, folded by hand. The piece has behavioral changes, anomalies, which we take advantage of to interact with the exhibition space, breaking the spatial uniformity to produce small spaces that invite visitors to occupy them.

Veta by Gregorio Cramer

The second part of Exhibit 04 exposes the work of the shaper, the trade that unites in a sleight of hand, the designer, the builder and why not the user of surfboards. The shaper’s hand is as varied as the boards that ride the waves. The most contemporary flake the expanded polyurethane foams into boards, but the tradition is that of wood and its nautical nobility. For Gregorio Cramer this was the perfect excuse to combine his love of carpentry and surfing. From this exhibition on, Monoambiente also postulates as a space for entrepreneurs who transform their garages into workshops full of life. Gregorio exhibits his first three signed boards made for his most recent venture, Veta HWS.

Posters

Inspired by the historic collaborative spirit that unites graphic designers and rock bands, who on the grounds of singles, album releases, concerts or tours, commissioned the development of special graphic pieces for their dissemination, Monoambiente decides to revive the Poster format by launching a limited series of pieces inspired by each of the interventions in the gallery space.
Ariel di Lisio designed a poster for each of the first four Monoambiente exhibitions.

Communication

Flyer by Ariel di Lisio

Exhibition opening event 04

B Side

Montajes [Production and installation of the exhibition] is a series of videos on the processes of constructing the space; it tracks the efforts made in the production of the pieces that have intervened in the Monoambiente gallery space.

This video shows the development of the Monoambiente Competition, from the meeting of the jury to the construction of the award-winning project, Pastelito designed by the Off the Record Collective—a hanging surface generated by a module of paper inspired by the mythical “pastelito criollo,” a fried delicacy typical of northern Argentina.
Show #04, which revolved around the production of first works, culminated with the launching of a series of hand-shaped surfboards produced by Gregorio Cramer, a filmmaker, amateur carpenter and jack-of-all-trades at Veta HWS, his new surf enterprise.

Competition & Jury decision

Jury’s veredict
Monoambiente is proposed as a space for research and experimentation, at the same time that it builds its identity as an exhibition space. This duality is what was weighed when selecting the winning work, rewarding the proposal that interpreted the gallery’s space, as a place to grow and take experimentation to its limit, to finally exhibit the limit. The winning project is undoubtedly the one that takes accountability of this growth, it is a leap into the void, the construction of a new limit for both the guest and the gallery, a symbiotic relationship between experimentation and exhibition of that limit.

Selected proposal: Pastelito by Colectivo Off the Record.

Jury
The competition jury was made up of designers who participated in the gallery’s first year of exhibitions.
Jury president : Arq. Federico Borghini
M01 : Patricio Lix Klett & Celeste Bernardini (La Feliz) | Ignacio Coló
M02: Gonzalo Arbutti | Gabriela Horvat
M03: Ignacio Fleurquin (Bulla Studio) | Alexandra Kehayoglou
Monoambiente gallery representative: Martin Huberman
El Espartano (sponsor) representative: Lic. Nuria Kehayoglou