Muestra 1
Extensions by La Feliz ● Garita by Ignacio Coló

04/05/2012 - 10/06/2012

Curatorial text by Martin Huberman

Believing that all the disciplines of design are cultural expressions and that as stories they deserve a space for searching, testing and exhibition, today is by definition a countercultural phenomenon.
Opening a space that defends those values and that is defined experimentally in times in which disciplinary expressions are defined by an abstract commercial value, which is conferred by a speculative market, is similar to jumping into the river and swimming against the current.
Although the metaphor seems a bit strong, in the day-to-day life of those of us who build the discipline by “doing”, this feeling is quite real.
Even so, everything becomes easier when upstream, there are those who understand the effort and the dedication that this type of madness requires and are willing to collaborate, give us support and a place to continue growing.
Monoambiente swims against the current in its inaugural exhibition, a series of works by studios and artists with whom we have grown up in a framework of collaboration and mutual encouragement.
Exhibition 01 in Monoambiente Gallery, made up of works by La Feliz, Ignacio Coló and Negro ™ (Ariel Di Lisio) begins a cycle of architecture and design exhibitions that has no precedent for the City of Buenos Aires.

Extensiones by La Feliz

Extensiones is an intervention that interrogates childhood playgrounds and plazas which once operated as extensions of our imagination, spaces where we made up stories, characters, and games as entertainment and pastimes.”

La Feliz intervenes on the objects found in plazas, using them to invent characters and to recreate those childhood stories.

Extensiones, designed and produced in La Feliz by Patricio Lix Klett, Celeste Bernardini and Cristian Mohaded, is part of Proyecto Cosa by Cristian Mohaded, a collection of lamps and objects made with nylon thread.

La Feliz invites us to take a break and walk around the Monoambiente Gallery, to look, feel, think, observe, and play.

Garita [Security Booth] by Ignacio Coló

Garita [Security Booth], is a photographic series, part of a documentary project entitled La Seguridad de los Perros [The Security of Dogs] focused on the informal systems and organisms of security and surveillance increasingly common in the cityin times of rampant crime.

The security-booth typology spread particularly quickly in the nineties with growing concern about crime. It is now commonplace in many areas of the suburbs of Buenos Aires.

Just as different building typologies were once used to represent the orders and institutions of power in the city, the security booth is today synonymous with a perhaps illusory notion of security.

The supreme expression of the one-room dwelling, the security booth is theundisputed habitat or “den” of the incarnated vernacular version of what, in the worldof the comic strip, are called vigilantes.

Coló’s series explores the direct relationship between security booth and environment to then address the booth’s occupant as an extension of the space.

Posters

Inspired by the historic spirit of collaboration between graphic designers and rock bands which, when they released singles and LPs or held concerts and tours, would commission graphic pieces, Monoambiente decided to revive the poster format with a limited series of pieces based on each of the interventions that had taken place in the gallery.

The 2012 posters’ series was designed by the director of Negro™.

Thanks to his dark palate and unique style, typographer Ariel Di Lisio is known the world over.

Communication

Flyers by Ariel Di Lisio

Trailer - Feel the space

Exhibition 01 opening event

B Side

Montajes [Production and installation of the exhibition] is a series of videos on the processes of constructing the space; it tracks the efforts made in the production of the pieces that have intervened in the Monoambiente gallery space.