The aim of the gallery’s last show of the year was to exhibit the work of young creators active in various spheres of design. To that end, we organized a competition for a major intervention in the gallery.

The jury, whose members were all the designers that had exhibited work at the gallery over the course of the year, selected a project entitled Pastelito by the Off the Record Collective, a group of architecture students that had never before shown work outside the academic realm. Pastelito, one of the group’s research projects, draws inspiration from age-old origami technique as it occupies the gallery’s entire surface area.

The 2012 Monoambiente Competition is sponsored by the Laboratorio de Diseño y Sustentabilidad de El Espartano.

We found in Gregorio Cramer the very definition of the design enthusiast. Sheer amateurism combined with an obsession with creating the perfect surfboard to cut through the waves. Veta HWS, Cramer’s recent enterprise, exposes the working of the wood shaper, a machine that requires high levels of craftsmanship.

Monoambiente is, among other things, a venue for entrepreneurs like Gregorio who turn their garages into workshops brimming with life. In his case, he shows the first three boards designed by Veta HWS.

Gregorio Cramer is a film director, amateur surfer and the creator of Veta HWS

This video shows the development of the Monoambiente Competition, from the meeting of the jury to the construction of the award-winning project, Pastelito designed by the Off the Record Collective—a  hanging surface generated by a module of paper inspired by the mythical “pastelito criollo,” a fried delicacy typical of northern Argentina. 

The Exhibition #04, which revolved around the production of first works, culminated with the launching of a series of hand-shaped surfboards produced by Gregorio Cramer, a filmmaker, amateur carpenter and jack-of-all-trades at Veta HWS, his new surf enterprise.

Direction and production: Martin Huberman

Special Thanks to Laboratorio de Diseño y Sustentabilidad from El Espartano, Sponsor of the competition

Montajes [Production and installation of the exhibition] is a series of videos on the processes of constructing the space; it tracks the efforts made in the production of the pieces that have intervened in the Monoambiente gallery space.